Business plan customer relationship

Customer Relationship block in Business Model Canvas

business plan customer relationship

CRM can enable you to actively manage your customer relations in an Planning for customer relationship management deployment. Motivations commonly change or evolve. Customer relationships in the mobile phone market were first driven by acquisition strategies involving free mobile. How do customer relationships drive your business? It's all about What you need is a plan to make those connections grow and work for you.

Customer Relationships in the Business Model

In fact, many of my competitors have had to close down. I have kept my promise and stood by my value proposition even in hard times. There are two key ways to your expansion: You can expand your existing product lines My customers are quite curious and love to try new products when I test them. When there is great feedback for a particular flavor I start introduce them in my store.

business plan customer relationship

For example, I was experimenting with pumpkin jam to give it different flavors cinnamon, lemon etc. My loyal customers were really excited and came all the way to my store to test it out.

You can diversify and create new products Over time, I have created new products, such as pumpkin wine and pumpkin juice.

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  • Customer Relationship block in Business Model Canvas

To make sure my customers like these products before I start produce in greater numbers, I organize special testing days.

I do that when sales are slow and I have more time. I offer customers free samples of the new products. This strategy has really help me to continue to dialogue and consultation with my customers and get continuous feedback from them. In that way I know in advance whether the product would be a success or not, which has also helped me prevent and mitigate risks to my business. What is really fantastic is that my existing customers are excited about most of my new products.

So, while the number of customers has grown over time, I have been able to increase my sale with the same group of customers by introducing new product lines. Use of social media I am also excited about using social media.

business plan customer relationship

I have used it to announce my testing days to existing customers. I have also been able to engage with potential customers about their preferences. Read Communicate with customers for more tips on keeping in touch with your customers. Focus on service Providing a high level of customer service is important in building customer relationships and to keep customers coming back. As part of implementing good customer service practices in your business, you may decide to develop policies and procedures to help encourage a customer focused culture amongst your employees.

This includes procedures for greeting and serving customers to resolving customer complaints.

What is customer relationship management?

Remember to train your employees in good customer service practices when they start with your business - and throughout their employment - to ensure a consistent experience for your customers.

Head to our Seek customer feedback page for ideas on how you can gain feedback.

business plan customer relationship

As part of good customer service, remember to thank your customers for their business and for any feedback they provide. Keep your loyal customers Once you have invested time and money in finding new customers, focus on keeping these customers and making them loyal to your business.

Customers that meet your preferred type or customer profile are the customers that are worth focusing on.

Manage customer relationships |

They may also refer your business to their family and friends, helping you build your customer base. Read Keeping loyal customers for ideas on how you can keep your most important asset returning to your business. Handle customer complaints well A customer complaint presents an opportunity for you to turn a poor customer experience into a positive one. You might also turn them into long term loyal customers. Ensure your employees are adequately trained in customer service, particularly handling customer complaints and dispute resolution.

Having this process documented in internal policies and procedures can ensure that customer complaints are dealt with correctly and consistently.

Remember, customer complaints can be a valuable source of feedback for your business, so you may wish to keep a record of complaints to help you find areas needing improvement.

business plan customer relationship

Measure your customer service levels Whilst you may feel that your business is delivering good customer service and providing a consistently high quality experience, your customers may not agree. There are several ways that you can measure your customer service levels. Try using several methods, such as:

business plan customer relationship